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Grafton Capital acquires ProQuo AI

ProQuo AI

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ProQuo AI is a live brand tracking and testing platform driven by consumer instincts.

ProQuo AI International uses AI to turn consumers’ instinctive feelings about brands – the same instincts that drive 95% of purchasing decisions – into actionable data across 16 drivers of brand value. ProQuo has won business from multiple global brands.

Grafton Capital acquired this business via a prepacked administration in 2022 and exited by way of a management buyout in 2024.

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