ProQuo AI is a live brand tracking and testing platform driven by consumer instincts.
ProQuo AI International uses AI to turn consumers’ instinctive feelings about brands – the same instincts that drive 95% of purchasing decisions – into actionable data across 16 drivers of brand value. ProQuo has won business from multiple global brands.
Grafton Capital acquired this business via a prepacked administration in 2022 and exited by way of a management buyout in 2024.